Refinement of a Framework of Contemporary Marketing Practices: A Research Agenda and Initial Case Study.

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Palmer, R. and Wilson, H, 2004. Refinement of a Framework of Contemporary Marketing Practices: A Research Agenda and Initial Case Study. In: AMA/Business to Business Conference, August 2004, Harvard Business School, Boston, MA, USA. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20245
Deposited By:Mrs Denise George
Deposited On:22 May 2012 10:27
Last Modified:07 Mar 2013 15:55
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