Business to Business Marketing Challenges? An In Depth Analysis of Contemporary Marketing Practices in the UK.

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Palmer, R., Brady, M and Winklhofer, H, 2004. Business to Business Marketing Challenges? An In Depth Analysis of Contemporary Marketing Practices in the UK. In: Irish Academy of Management Conference, September 2004, Dublin, Ireland. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20249
Deposited By:Mrs Denise George
Deposited On:22 May 2012 11:01
Last Modified:07 Mar 2013 15:56
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