Do Different Marketing Practices Require Different Leadership Styles? An Exploratory Study.

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Palmer, R., Lindgreen, A., Wetzels, M and de Ruyter, K, 2004. Do Different Marketing Practices Require Different Leadership Styles? An Exploratory Study. In: Irish Academy of Management Conference, September 2004, Dublin, Ireland. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20250
Deposited By:Mrs Denise George
Deposited On:22 May 2012 11:13
Last Modified:07 Mar 2013 15:56
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