Does multi-channel integration matter? Determinants of customer satisfaction in a multi-channel B2B environment.

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Palmer, R., Madaleno, R and Wilson, H, 2006. Does multi-channel integration matter? Determinants of customer satisfaction in a multi-channel B2B environment. In: Academy of Marketing Conference 2006: Marketing Excellence, 4-7 July 2006, Holiday Inn Regents Park, London, England. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20251
Deposited By:Mrs Denise George
Deposited On:22 May 2012 11:23
Last Modified:07 Mar 2013 15:56
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