Understanding Contemporary Organisational Buyer Value Perception: Development of a Classification Scheme.

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Palmer, R. and Silva, J, 2007. Understanding Contemporary Organisational Buyer Value Perception: Development of a Classification Scheme. In: AMA/ICRM Relationship Marketing Summit, 13-15 December 2007, Buenos Aires, Argentina. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20255
Deposited By:Mrs Denise George
Deposited On:22 May 2012 11:35
Last Modified:07 Mar 2013 15:56
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