Towards Reconnecting Marketing Theory and Marketing Practice: Finding Opportunities in the Zones of Translation.

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Little, V, Brookes, R, Palmer, R. and Brodie, R, 2008. Towards Reconnecting Marketing Theory and Marketing Practice: Finding Opportunities in the Zones of Translation. In: 37th European Marketing Academy (EMAC) Conference, 27-30 May 2008, University of Brighton.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20256
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:43
Last Modified:07 Mar 2013 15:56
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