A Sales Perspective on Service Dominant Logic.

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LeMeunier-Fitzhugh, K, LeMeunier-Fitzhugh, L, Palmer, R. and Wilson, H, 2009. A Sales Perspective on Service Dominant Logic. In: 2009 AMS Conference: Marketing for a better world, 20-23 May 2009, Baltimore, Maryland.

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Item Type:Conference or Workshop Item (Paper)
Additional Information:Academy of Marketing Science
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20258
Deposited By:Mrs Denise George
Deposited On:18 May 2012 11:34
Last Modified:07 Mar 2013 15:56
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