Marketer Myopia - A Solution in Search of a Problem?

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Palmer, R. and Lindgreen, A., 2001. Marketer Myopia - A Solution in Search of a Problem? In: 30th EMAC Conference, 8-11 May 2001, Bergen, Norway.

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Official URL: http://conference.rente.nhh.no/emac/


Item Type:Conference or Workshop Item (Poster)
Additional Information:http://conference.rente.nhh.no/emac/Sessions/posters.pdf
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20265
Deposited By:Mrs Denise George
Deposited On:22 May 2012 11:54
Last Modified:07 Mar 2013 15:56
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