The Buyer's Perspective of Different Marketing Practices.

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Palmer, R. and Silva, J, 2006. The Buyer's Perspective of Different Marketing Practices. In: IMP Conference, 7-9 September 2006 , Milan, Italy. (Unpublished)

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Official URL: http://www.imp2006.org/


Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20267
Deposited By:Mrs Denise George
Deposited On:22 May 2012 11:59
Last Modified:07 Mar 2013 15:56
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