Selling to and Managing Key Accounts.

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Palmer, R. and Shipley, D, 1997. Selling to and Managing Key Accounts. In: Jobber, D, ed. The CIM Handbook of Selling and Sales Strategy. Oxford: Butterworth Heinemann, pp. 89-103.

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Item Type:Book Section
ISBN:9780750631167
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20281
Deposited By:Mrs Denise George
Deposited On:18 May 2012 10:59
Last Modified:07 Mar 2013 15:56
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