Contemporary marketing practice: theoretical propositions and practical implications.

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Palmer, R., Lindgreen, A. and Vanhamme, J, 2004. Contemporary marketing practice: theoretical propositions and practical implications. In: Lindgreen, A. and Chaturvedi, B M, eds. Relationship Marketing: An Introduction. Hyderabad: ICFAI University Press, pp. 18-43.

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Item Type:Book Section
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20285
Deposited By:Mrs Denise George
Deposited On:22 May 2012 14:39
Last Modified:07 Mar 2013 15:56
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