Marketing Practice and Market Orientation: An Exploratory International Study.

Tools

Palmer, R. and Pels, J, 2005. Marketing Practice and Market Orientation: An Exploratory International Study. In: Kaynak, E and Jallat, F, eds. Marketing Issues in Western Europe: Changes and Developments. New York: International Business Press.

Full text not available from this repository.


Item Type:Book Section
ISBN:0789028379
Number of Pages:171
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20288
Deposited By:Mrs Denise George
Deposited On:18 May 2012 10:56
Last Modified:07 Mar 2013 15:56
Repository Staff Only -
BU Staff Only -
Help Guide - Editing Your Items in BURO