Relationship Marketing as a Marriage.

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Lindgreen, A., Palmer, R. and Belverland, M, 2008. Relationship Marketing as a Marriage. In: Kitchen, P, ed. Marketing: Metaphors and Metamorphosis. Basingstoke: Palgrave-Macmillan.

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Item Type:Book Section
ISBN:9781403998
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20289
Deposited By:Mrs Denise George
Deposited On:18 May 2012 12:08
Last Modified:07 Mar 2013 15:56
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