Products as Going Through Life Cycles.

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Palmer, R., Lindgreen, A. and Beverland, M, 2008. Products as Going Through Life Cycles. In: Kitchen, P, ed. Marketing: Metaphors and Metamorphosis. Basingstoke: Palgrave-Macmillan, pp. 183-194.

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Item Type:Book Section
ISBN:978-1403998613
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20290
Deposited By:Mrs Denise George
Deposited On:22 May 2012 14:53
Last Modified:07 Mar 2013 15:56
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