High-tech, innovative products: identifying and meeting business customers' value needs.

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Palmer, R., Lindgreen, A., Antioco, M and van Heesch, T, 2010. High-tech, innovative products: identifying and meeting business customers' value needs. In: Ellis, N., Tadajewski, M. and Pressey, A, eds. Business-to-Business Marketing. London: SAGE.

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Item Type:Book Section
ISBN:9781849205467
Series Name:SAGE library in marketing
Series Name:SAGE library in marketing
Subjects:Social Sciences > Commerce
Group:Business School
ID Code:20292
Deposited By:Mrs Denise George
Deposited On:18 May 2012 10:30
Last Modified:07 Mar 2013 15:56
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