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Polkinghorne, M. and Austin, R., 2012. Analysing Supply Chain Communications within the Context of Export Markets. Discussion Paper. Poole, England: Bournemouth University.
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Abstract
Many companies utilise distributors abroad to support the export of their products and services to countries and consumers where local knowledge of culture and markets is an essential requirement. Within this export supply chain, successful communication is vital to ensure misunderstandings are avoided.
| Item Type: | Monograph (Discussion Paper) |
|---|---|
| Uncontrolled Keywords: | Research Project ; Supply Chain ; Export Markets ; Communications |
| Subjects: | UNSPECIFIED |
| Group: | Business School |
| ID Code: | 20450 |
| Deposited By: | Unnamed user with email symplectic@symplectic |
| Deposited On: | 24 Sep 2012 11:10 |
| Last Modified: | 24 Sep 2012 11:15 |
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