Watson, T., 2009. PR Evaluation: Change, what change? In: 1st European Summit on Measurement, June 2009, Berlin.
Full text available as:
Microsoft PowerPoint
Watson - Berlin Friday comments.ppt 22kB | |
Copyright to original material in this document is with the original owner(s). Access to this content through BURO is granted on condition that you use it only for research, scholarly or other non-commercial purposes. If you wish to use it for any other purposes, you must contact BU via BURO@bournemouth.ac.uk. Any third party copyright material in this document remains the property of its respective owner(s). BU grants no licence for further use of that third party material. |
Abstract
Summary of recent research in to practitioner attitudes to PR evaluation
Item Type: | Conference or Workshop Item (Speech) |
---|---|
Uncontrolled Keywords: | Evaluation ; Public Relations ; Research |
Group: | Faculty of Media & Communication |
ID Code: | 20488 |
Deposited By: | Symplectic RT2 |
Deposited On: | 23 Oct 2012 15:28 |
Last Modified: | 14 Mar 2022 13:45 |
Downloads
Downloads per month over past year
Repository Staff Only - |