Evaluation of the Persuasive Features of Hotel Chains Websites: A Latent Class Segmentation Analysis.

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Koutra, C. and Diaz, E., 2013. Evaluation of the Persuasive Features of Hotel Chains Websites: A Latent Class Segmentation Analysis. International Journal of Hospitality Management. (In Press)

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Item Type:Article
ISSN:0278-4319
Uncontrolled Keywords:Hospitality, Tourism, Hotel Chains Segmentation,Latent Class Segmentation Analysis
Subjects:Geography and Environmental Studies
Social Sciences > Tourism
Group:Business School > Centre for Research in Management
ID Code:20540
Deposited By:Unnamed user with email symplectic@symplectic
Deposited On:03 Dec 2012 11:06
Last Modified:03 Dec 2012 11:07
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