Festivals, cooperative stakeholders and the role of the media: A case analysis of newspaper media.

Robertson, M. and Rogers, P., 2009. Festivals, cooperative stakeholders and the role of the media: A case analysis of newspaper media. Scandinavian Journal of Hospitality and Tourism, 9 (2-3), 206 - 224.

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DOI: 10.1080/15022250903217019

Abstract

Image, brand narrative and stakeholder collaboration each represent pivotal paradigms in the analysis, evaluation and formation of good management practice for festivals. The role of the media as significant intermediary offers a core measurement instrument linking these paradigms. This exploratory work applies a two-stage empirical study to investigate and posit a methodological procedure for this instrument. A principal component analysis of data relating to the scales of significance given by festival visitors and festival directors, respectively, to the socio-cultural effects of festivals indicates that both the local media and national media are strong elements in the emerging factors. A further media framing methodology is provided to assess variations in the role of newspapers (a medium identified as particularly significant in the decision making process of festival goers) in converging agendas which may influence and vary the public perception of the socio-cultural influences of festivals. The authors conclude that these agendas are affiliated and can be measured with reference to the factors that emerged in the principal component analysis.

Item Type:Article
ISSN:1502-2250
Uncontrolled Keywords:Attendees and directors; festivals; media framing; rural and urban; stakeholders
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:23083
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:19 Jan 2016 16:17
Last Modified:02 Aug 2016 11:53

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