Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation.

Pera, R, Viglia, G. and Furlan, R., 2016. Who Am I? How Compelling Self-storytelling Builds Digital Personal Reputation. Journal of Interactive Marketing, 35, 44 - 55.

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DOI: 10.1016/j.intmar.2015.11.002


Item Type:Article
ISSN:1520-6653
Subjects:UNSPECIFIED
Group:Faculty of Management
ID Code:23513
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:03 May 2016 08:28
Last Modified:03 May 2016 08:28

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