Lift-share using mobile apps in tourism: the role of trust, sense of community and existing lift-share practices.

Dickinson, J. E., Filimonau, V., Cherrett, T., Davies, N., Hibbert, J. F., Norgate, S. and Speed, C., 2017. Lift-share using mobile apps in tourism: the role of trust, sense of community and existing lift-share practices. Transportation Research Part D: Transport and Environment. (In Press)

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DOI: 10.1016/j.trd.2017.11.004

Abstract

This paper explores the use of mobile technology to enable lift-share in the leisure travel domain of camping tourism. Here mobile devices can connect a user community on the move undertaking non-routine trips and reveal temporal and spatial connections suggesting lift-share opportunities. Data were derived from a questionnaire survey (n=339) administered at campsites in a rural tourism destination in Dorset, UK. Analysis focuses on the role of trust, sense of community and existing lift-share practices in willingness to engage in lift-share and other forms of share use of private vehicles using a mobile app. The findings indicate that previous experience of lift-share and sense of community both have a small effect, however, trust had no effect on the desire to lift-share. Analysis indicates trust is generated through community participation rather than being a precursor to taking part. Lift-share app developers and providers need to design strategies which build trust in the system using peer-to-peer ratings, where appropriate, and establishing user etiquette through user champions and visualising successful exchanges.

Item Type:Article
ISSN:1361-9209
Additional Information:Funded by Sixth Sense Transport
Uncontrolled Keywords:peer-to-peer sharing; lift-share; trust; community; travel habit
Group:Faculty of Management
ID Code:30010
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:27 Nov 2017 14:35
Last Modified:27 Nov 2017 14:35

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