Producing the Paralympics: (contested) philosophies, production practices and the cultural politics of the hyper-visibility of disability.

Scullion, R., Pullen, E., Jackson, D. and Silk, M., 2018. Producing the Paralympics: (contested) philosophies, production practices and the cultural politics of the hyper-visibility of disability. Media, Culture and Society. (In Press)

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Abstract

Studies that have engaged para-sport broadcasting, particularly through a narrative lens, have almost exclusively relied on textual and/or content analysis of the Paralympic Games as the source of cultural critique. We know far less about the decisions taken inside Paralympic broadcasters that have led to such representations. In this study – based on interviews with senior production and promotion staff at the UK’s Paralympic broadcaster, Channel 4 – we provide the first detailed examination of mediated para-sport from this vantage point. We explore the use of promotional devices such as athletes’ backstories – the “Hollywood treatment” – to both hook audiences and serve as a vehicle for achieving its social enterprise mandate to change public attitudes toward disability. In so doing, we reveal myriad tensions that coalesce around representing the Paralympics; with respect to the efforts made to balance the competing goals of key stakeholders and a stated desire to make the Paralympics both a commercial and socially progressive success.

Item Type:Article
ISSN:0163-4437
Uncontrolled Keywords:paralympics; disability; production; representation; broadcasting
Group:Faculty of Media & Communication
ID Code:30863
Deposited By: Unnamed user with email symplectic@symplectic
Deposited On:18 Jun 2018 08:48
Last Modified:18 Jun 2018 08:48

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