Beamish, N., Armistead, C. G., Watkinson, M. and Armfield, G., 2002. The deployment of e-learning in UK/European corporate organisations. European Business Journal, 14 (3), pp. 105-115.
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Abstract
This study reviews the findings of a series of interviews with senior managers in UK/European corporate organisations presently deploying e-learning. These managers support the view that e-learning can have a role in strategy-led training in the organisation, although they are aware that restrictions in learning assessment limit their attempts to demonstrate this contribution. The managers are enthusiastic about the operational features of e-learning, citing cost-effectiveness as well as the access and flexibility of learning. They are also able to describe a wide range of workplace barriers to e-learning that are mostly based in cultural resistance and learner motivation, although they have improved the adoption of e-learning through branding and promotion. The managers report both general and specific technological and attitudinal obstacles to e-learning, which again confirms the relative novelty of this training approach.
| Item Type: | Article |
|---|---|
| ISSN: | 0955-808X |
| Uncontrolled Keywords: | Training, computer assisted instruction, CAI, strategic management, organizational learning |
| Subjects: | Social Sciences > Education Technology > Business, Management and Marketing Generalities > Computer Science and Informatics |
| Group: | Business School > Centre for Research in Management |
| ID Code: | 3102 |
| Deposited By: | INVALID USER |
| Deposited On: | 06 Dec 2007 |
| Last Modified: | 07 Mar 2013 14:38 |
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| Help Guide - | Editing Your Items in BURO |

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