Evaluation of customer experiences in sales and after sales: a case study within a Mercedes Benz dealership in the UK.

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Ghosh, S. and Garrathy, S., 2005. Evaluation of customer experiences in sales and after sales: a case study within a Mercedes Benz dealership in the UK. In: EUROMA 2005, 19-22 June 2005, Budapest, Hungary. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Technology > Business, Management and Marketing
Group:Business School > Centre for Research in Management
ID Code:3168
Deposited By:INVALID USER
Deposited On:21 Jun 2007
Last Modified:07 Mar 2013 14:39
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