Johnsen, R. and Johnsen, T., 1999. International market development through networks: the case of the Ayrshire knitwear sector. International Journal of Entrepreneurial Behavior and Research, 5 (6), pp. 297-312.
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Official URL: http://www.emeraldinsight.com/10.1108/135525599103...
Within the Ayrshire knitwear industry in Scotland, a group of small- and medium-sized enterprises (SMEs) have formed a network with the purpose of developing group branded products for export markets. The initiative was instigated by the Ayrshire Textile Group (ATG), which was created in 1991 as a partnership between Enterprise Ayrshire, a government funded body, and the local textile industry. This paper briefly reviews the existing literature describing the internationalisation process of firms and discusses why SMEs may consider networks as a means to developing international markets. The case study of the ATG empirically illustrates how network relationships may facilitate foreign market development by SMEs, the role of enterprise companies in this process, and the problems that SMEs are likely to face in the process. The paper concludes with a discussion of future directions of the research.
|Uncontrolled Keywords:||Internationalisation, marketing, networks, small-to-medium-sized enterprises, textiles|
|Subjects:||Technology > Business, Management and Marketing|
|Group:||Business School > Centre for Research in Management|
|Deposited By:||INVALID USER|
|Deposited On:||21 Jun 2007|
|Last Modified:||07 Mar 2013 14:39|
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