Marketing the HR function.

Nieto, M., 2003. Marketing the HR function. London: Spiro Press.

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Abstract

This practical handbook on improving strategic human resource management performance comes at a time when organisations are striving to gain competitive edge. The role of HR is changing and the book reflects the need for those who specialise in these areas to respond to the new opportunities for managers who have both 'people' and communication skills. The author has created an easy-to-use toolbox of ideas to help managers improve their skills. The text is supported by studies and examples of real organisations which show what works and why some HR plans fail. The book helps managers who are involved in managing people and HR to improve their strategic contribution and position within their organisation, whatever type of organisation they work in.

Item Type:Book
ISBN:1904298435
Number of Pages:236
Subjects:Social Sciences > Commerce
Group:Business School > Centre for Research in Management
ID Code:3245
Deposited By:INVALID USER
Deposited On:03 Jan 2008
Last Modified:07 Mar 2013 14:39
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