Reframing IKEA: commodity signs, consumer creativity and the social/self dialectic.

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Ritson, M., Eccles, S. and Elliott, R., 1996. Reframing IKEA: commodity signs, consumer creativity and the social/self dialectic. Advances in Consumer Research, 23, pp. 127-131.

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Item Type:Article
ISSN:0098-9258
Subjects:Technology > Business, Management and Marketing
Group:Media School
ID Code:3750
Deposited By:Ms MJ Bowden
Deposited On:09 Jun 2007
Last Modified:07 Mar 2013 14:41
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