Games of skill and chance: promotional competitions - mediated communications or (dis)organised consumption?

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MacGregor, D. and Eccles, S., 2002. Games of skill and chance: promotional competitions - mediated communications or (dis)organised consumption? In: Academy of Marketing Annual Conference, July 2002, Nottingham. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Technology > Business, Management and Marketing
Group:Media School
ID Code:3759
Deposited By:Ms MJ Bowden
Deposited On:09 Jun 2007
Last Modified:07 Mar 2013 14:41
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