Jemmeson, P., 1997. Using the Internet for competitive advantage. Industrial Management & Data Systems, 97 (4), pp. 139-142.
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Examines the possible use of the Internet as a business tool to gain competitive advantage. After a brief introduction to the Internet it defines Internet driven competitive advantage. Discusses the most commonly used Internet tools with relation to practical examples of their possible use as tools to gain a competitive advantage. Concludes that with the correct approach there is potential for successful use of the Internet by business.
|Uncontrolled Keywords:||Business development, competitive advantage, Internet, tool management|
|Subjects:||Technology > Business, Management and Marketing|
Generalities > Computer Science and Informatics
|Group:||School of Design, Engineering & Computing|
|Deposited By:||Ms MJ Bowden|
|Deposited On:||24 Jul 2007|
|Last Modified:||07 Mar 2013 14:41|
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