Attitudes towards political leaders amongst young Thai people (Generation Y) and their influence on electoral choices.

Chatiratchart, W., 2007. Attitudes towards political leaders amongst young Thai people (Generation Y) and their influence on electoral choices. Discussion Paper. Unpublished. (Unpublished)

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Abstract

This study endeavours to understand the influence of a politician’s public image on the electoral choices of young Thai people. This interdisciplinary study focuses on Generation Y; young people currently aged 16 to 20, in Bangkok. It uses empirical investigation through surveys and focus groups to examine the opinions, perceptions and political behaviours of a representative sample of young people. The investigation places a special emphasis on their perception of the Prime Minister and potential Prime Ministers.

Item Type:Monograph (Discussion Paper)
Uncontrolled Keywords:Politics, prime minister, electoral, Thailand
Subjects:Social Sciences > Politics
Group:Media School > Institute for Media and Communication Research
ID Code:4808
Deposited By:INVALID USER
Deposited On:13 Dec 2007
Last Modified:07 Mar 2013 14:46

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