Exploring the Relationship Between Price Vs. Quality and Alternative Methods of Promoting Without Devaluing your Product.

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Bray, J. P., 2005. Exploring the Relationship Between Price Vs. Quality and Alternative Methods of Promoting Without Devaluing your Product. In: Marketing Week: International Point of Purchase and Brand Experiences Conference, 28 September 2005, Waldorf Hilton, London. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Commerce
Group:School of Tourism > Centre for Event and Sport Research
ID Code:6546
Deposited By:INVALID USER
Deposited On:26 Feb 2009 13:44
Last Modified:07 Mar 2013 14:52
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