Consumer Centric Tourism Marketing.

Tools

Niininen, O., March, R. and Buhalis, D., 2006. Consumer Centric Tourism Marketing. In: Buhalis, D. and Costa, C., eds. Tourism Management Dynamics : Trends, Management and Tools. London: Buttterworth Heinemann, pp. 175-186.

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Item Type:Book Section
ISBN:0750663782
Subjects:Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:6671
Deposited By:INVALID USER
Deposited On:06 Nov 2008 14:06
Last Modified:07 Mar 2013 14:53
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