Buhalis, D. and Laws, E., 2001. Tourism Distribution Channels: practices, issues and transformations. London: Continuum.
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This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
|Number of Pages:||378|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||INVALID USER|
|Deposited On:||06 Nov 2008 16:27|
|Last Modified:||07 Mar 2013 14:53|
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