Correia, A., Moital, M., Oliveira, N. and da Costa, C. F., 2009. Multidimensional Segmentation of Gastronomic Tourists Based on Motivation and Satisfaction. International Journal of Tourism Policy, 2 (1-2), pp. 37-57.
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This paper evaluates whether motivation and satisfaction can be used as segmentation variables in gastronomy tourism. Based on a stratified random sample, the respondents were asked to rank the attributes when selecting a restaurant offering Portuguese gastronomy (motivation), as well as, their evaluation of those attributes (satisfaction). Factor analysis, categorical principal component analysis and non-hierarchical cluster analysis are employed to identify distinct groups of tourists. The findings point out three market segments which suggest that motivation is a much more powerful variable for segmenting gastronomic tourists than satisfaction. The paper concludes with a discussion of the implications for tourism policy and management
|Additional Information:||gastronomy, motivation, satisfaction, segmentation, cluster analysis, travel, Portugal, gastronomic tourism, tourism policy, tourism management|
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||INVALID USER|
|Deposited On:||24 Oct 2008 17:57|
|Last Modified:||07 Mar 2013 14:53|
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