Client Relationship Management and Brand Management: Developing a Customer-based Brand model for Financial Services.

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Hall, C. and O'Connell, H., 2007. Client Relationship Management and Brand Management: Developing a Customer-based Brand model for Financial Services. In: Asian Forum on Business Education, 3-4 December 2007, Jakarta, Indonesia.

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Item Type:Conference or Workshop Item (Paper)
Subjects:Technology > Business, Management and Marketing
Social Sciences > Tourism
Group:School of Tourism > International Centre for Tourism and Hospitality Research
ID Code:6876
Deposited By:INVALID USER
Deposited On:03 Apr 2009 18:47
Last Modified:07 Mar 2013 14:54
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