Perceptions of Negative Political Advertising. Meaningful or Menacing? An Empirical Study of the 1997 British General Election Campaign.

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Scullion, R. and Dermody, J., 2000. Perceptions of Negative Political Advertising. Meaningful or Menacing? An Empirical Study of the 1997 British General Election Campaign. International Journal of Advertising, 19 (2), pp. 201-223.

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Item Type:Article
ISSN:0265-0487
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School > Institute for Media and Communication Research
ID Code:7177
Deposited By:INVALID USER
Deposited On:03 Nov 2008 20:17
Last Modified:07 Mar 2013 14:55
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