Abstract

Coloring only a single letter in the Stroop task can result in a reduction or elimination of Stroop interference. The present experiments were designed to test whether this modulation of Stroop interference occurs at all letter positions. Specifically, we investigated whether Stroop interference was reduced when the colored letter occupied the optimal viewing position (OVP). The experiments show that Stroop interference is not reduced at the OVP (Experiment 1) and that Stroop interference at the OVP is significantly greater than at other letter positions (Experiments 1 and 2). This finding has important theoretical and methodological consequences for studies of automatic processing in visual word recognition.