Integrating planning and evaluation: evaluating public relations practice and public relations programmes.

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Watson, T., 2001. Integrating planning and evaluation: evaluating public relations practice and public relations programmes. In: Heath, R. L., ed. Handbook of Public Relations. Thousand Oaks, Calif.: Sage, pp. 259-268.

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Item Type:Book Section
ISBN:076191286X
Number of Pages:802
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School > Institute for Media and Communication Research
ID Code:8592
Deposited By:INVALID USER
Deposited On:18 Dec 2008 15:58
Last Modified:07 Mar 2013 15:02
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