An Investigation of Internet Coordination Mechanisms in Network Organizations.

Eng, T.-Y., 2007. An Investigation of Internet Coordination Mechanisms in Network Organizations. Journal of Interactive Marketing, 21 (4), pp. 61-75.

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DOI: 10.1002/dir.20088

Abstract

Globalization and the Internet are creating a new form of network organization characterized by networks of cooperating and competing firms. The concept of network organization advocates flexible and open organizational structures that would improve coordination among organizational units and between firms. However, there is not yet empirical research on Internet coordination mechanisms and their implications for firm performance and service responsiveness. This study examines Internet coordination mechanisms and network organization characteristics that would improve service responsiveness and firm performance. Data for the study are obtained from a sample of 336 U.K.-based firms in the computer and electronic manufacturing industry.The main results suggest that Internet coordination mechanisms and network organization characteristics positively influence firm performance and service responsiveness. In addition, the results suggest that Internet coordination mechanisms gain further means to support coordination particularly through open systems and virtual channels.

Item Type:Article
ISSN:1094-9968
Subjects:Technology > Business, Management and Marketing
Generalities > Computer Science and Informatics
Group:Business School > Centre for Research in Management
ID Code:8652
Deposited By:INVALID USER
Deposited On:22 Dec 2008 18:59
Last Modified:07 Mar 2013 15:02
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