Towards common nomenclature for public relations evaluation – does return on investment (ROI) have a central role?

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Watson, T., 2005. Towards common nomenclature for public relations evaluation – does return on investment (ROI) have a central role? In: 12th BledCom: Public relations metrics: Evaluation and measurement, 1 - 3 July 2005, Lake Bled, Slovenia. (Unpublished)

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Item Type:Conference or Workshop Item (Paper)
Subjects:Social Sciences > Communication, Cultural and Media Studies
Group:Media School > Institute for Media and Communication Research
ID Code:8826
Deposited By:INVALID USER
Deposited On:06 Jan 2009 15:58
Last Modified:07 Mar 2013 15:03
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