Developing and Implementing a Strategic Marketing Plan: A Knowledge Transfer Case Study.

Darnton, G., Gill, D. and Polkinghorne, M., 2007. Developing and Implementing a Strategic Marketing Plan: A Knowledge Transfer Case Study. Project Report. Poole, England: Bournemouth University.

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Item Type:Monograph (Project Report)
Subjects:Technology > Business, Management and Marketing
Group:Business School > Centre for Research in Management
ID Code:8890
Deposited By:INVALID USER
Deposited On:10 Jan 2009 15:35
Last Modified:07 Mar 2013 15:03
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