Leask, A. and Fyall, A., 2001. Scottish Visitor Attractions: Revenue Management Trends and Issues. Tourism Insights, Januar, A105-A112.
Full text not available from this repository.
This article explores the contemporary management of Scottish visitor attractions with a particular focus on the management of revenue generation. Based on the findings of a recent postal survey of Scottish visitor attractions charging admissions, the article outlines a series of practical recommendations for attraction managers, anywhere in Britain, wishing to improve the overall effectiveness of their sites. Three mini case studies – examples of 'good practice' – are used to highlight some of the key issues of attractions management.
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||INVALID USER|
|Deposited On:||11 May 2009 11:01|
|Last Modified:||07 Mar 2013 15:04|
|Repository Staff Only -|
|BU Staff Only -|
|Help Guide -||Editing Your Items in BURO|