Abstract

In the summer of 2000 a research study was undertaken in Canada, following a similar survey carried out in Scotland in 1999, to examine the revenue management practice in Canadian visitor attractions and compare it with management practices of Scottish attraction operators experiencing competitive pressures within and from outside the industry. Based on the findings of the two surveys, the article looks at how operators of visitor attractions from the two countries can learn from each other in improving their strategies for revenue management. Key trends, issues and future challenges for each market are discussed. A selection of short case studies is used to demonstrate the effective revenue management in visitor attractions in both countries.