Fyall, A. and Leask, A., 2002. Managing Visitor Attractions: A Collaborative Approach. Tourism Insights, Januar, A93-A 97.
Full text not available from this repository.
In the current competitive environment where commercial partnerships are often the only way to survive in the marketplace, visitor attractions are beginning to test a number of collaborative strategies which offer solutions to problems and challenges, frequently too large or prohibitive for attractions to deal with in isolation. This article outlines the conditions in the visitor attractions sector which favour a collaborative approach to marketing and management and discusses the advantages and disadvantages of such approaches. It also features a number of examples from around the country to illustrate the feasibility and desirability of these strategies in particular market conditions and the benefits derived by the participating attractions.
|Subjects:||Social Sciences > Tourism|
|Group:||School of Tourism > International Centre for Tourism and Hospitality Research|
|Deposited By:||INVALID USER|
|Deposited On:||11 May 2009 10:53|
|Last Modified:||07 Mar 2013 15:04|
|Repository Staff Only -|
|BU Staff Only -|
|Help Guide -||Editing Your Items in BURO|