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Aroean, L., 2010. Emotionality, impulse buying and hedonic consumption: A research proposal on adoption of mobile services. In: Academy of Marketing 2010 Conference, 6-8 July 2010, Coventry University Business School, England. (Unpublished)

Aroean, L., 2010. Product symbolism and well being: Exploring the metaphorical meanings of mobile for young people. In: Academy of Marketing 2010 Conference, 6-8 July 2010, Coventry University Business School, England. (Unpublished)

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Erdelyi, P., 2010. The Matter of Entrepreneurial Learning: A Literature Review. In: International Conference on Organizational Learning, Knowledge and Capabilities (OLKC) 2010, 3-6 June 2010, Northeastern University, Boston, MA, USA.

Eng, T.-Y. and Bogaert, J., 2010. Psychological and cultural insights into consumption of luxury western brands in India. Journal of Customer Behaviour.

Eng, T.-Y. and Spickett-Jones, G., 2010. An Investigation Of Marketing Capabilities and Upgrading Performance Of Manufacturers In Mainland China and Hong Kong. Journal of World Business, 45 (1). (Submitted)

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Koutra, C., 2010. Rapid Situation Analysis: a hybrid, multi-methods, qualitative, participatory approach to researching tourism development phenomena. Rapid Situation Analysis: a hybrid, multi-methods, qualitative,, 18 (8), pp. 1015-1033.

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Liston-Heyes, C. and Liu, C.-Y. G., 2010. Cause-Related Marketing in the Retail and Finance Sectors: An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances. Nonprofit and Voluntary Sector Quarterly, 39 (1), pp. 77-101.

Lange, T., Pacheco, G. and Shrotryia, V.K., 2010. Culture, Industrialisation and Multiple Domains of Employees' Job Satisfaction: A Case for HR Strategy Redesign in India. International Journal of Human Resource Management. (In Press)

Liu, C.-Y. G., Liston-Heyes, C. and Ko, W. W., 2010. Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries. Journal of Business Ethics, 92 (2), pp. 195-210.

Liu, G., Eng, T.Y. and Sekhon, Y.K., 2010. Institutional Perspective on Alliance Partners and Knowledge Exchange among Nonprofit Organizations: A Road to Commercialisation. In: EIASM Workshop on Trust within and between Organizations, 27-29 January 2010, Madrid, Spain. Proceedings. EIASM.

Liu, G, Eng, T.Y. and Sekhon, Y.K., 2010. Legitimacy of charity retailing: A comparative analysis of brand integration and brand separation strategies. In: Academy of Marketing 2010 Conference: Transformational Marketing, 6-8 July 2010, Coventry University Business School, England. Proceedings. Academy of Marketing.

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Ngugi, I. K., Johnsen, R. E., Erdelyi, P. and Eng, T.-Y., 2010. Supporting sustainability in customer-supplier relationships: Barriers for SMEs in the UK organic food industry. In: IPSERA Workshop on Sustainable Purchasing & Supply Management, 16-17 September 2010, Saint Nazaire, France. (Unpublished)

Ngugi, I. K., Johnsen, R. E. and Erdelyi, P., 2010. Relational capabilities for value co-creation and innovation in SMEs. Journal of Small Business and Enterprise Development, 17 (2), pp. 260-278.

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Roushan, G., Sahandi, R., Bell, G. and Robinson, P., 2010. Intellectual Capital Management in Higher Education Institutions. In: 2nd International Conference on Intellectual Capital Management (IICM 2010), 6-7 October 2010, Zanjan University, Zanjan, Iran.

Ridolfo, M., 2010. Cross-Cultural Capability. In: Changing Universities Through Internationalisation: From Strategy to Pedagogy, 16 September 2010, University of East Anglia, England. (Unpublished)

Ridolfo, M., 2010. Assessing Cross-Cultural Capability. In: BMAF Internationalisation SIG Conference: “The International Agenda: Where Next?” , June 2010, Bournemouth University, England. (Unpublished)

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Sekhon, Y.K., Eng, T.Y. and Liu, G., 2010. Abstract: The Commercialisation of Charities - Developing or Destroying the Brand? In: 2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, 21-24 July 2010, IÉSEG School of Management, Lille, France. Proceedings. Academy of Marketing Science/ IESEG.