Browse by Group
Number of items: 6. Aroean, L., 2011. Friend or foe: In enjoying playfulness, do innovative consumers tend to switch brand? Journal of Consumer Behaviour. (In Press) Sekhon, Y.K. and Szmigin, I., 2011. Acculturation and identity: Insights from second-generation Indian Punjabis. Consumption, Markets & Culture, 14 (1), pp. 79-98. Liu, C.-Y. G. and Ko, W. W., 2011. An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives. Journal of Business Ethics, 100 (2), pp. 253-281. Aroean, L., 2011. Are impulsive buying and brand switching satisfactory and emotional? In: Academy of Marketing Conference 2011, 5 - 7 July 2011, University of Liverpool Management School, Liverpool, UK. (Unpublished) Latour, B., Harman, G. and Erdelyi, P., 2011. The Prince and the Wolf: Latour and Harman at the LSE. Winchester, England and Washington DC, USA: Zero Books. (In Press) Sekhon, Y.K. and Szmigin, I., 2011. The significance of possessions and cross cultural identities. In: 7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing”, 14-15 April 2011, Manchester, England. (Unpublished) |
||||
|
About the University / Courses / Academic Centres / Research / Academic Support / Facilities and Resources / Services to Business Access for All / News and Events / Future Students / International Students / Current Students / Staff / Alumni |
||||