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Number of items: 6.
Aroean, L., 2011. Friend or foe: In enjoying playfulness, do innovative consumers tend to switch brand? Journal of Consumer Behaviour. (In Press)
Aroean, L., 2011. Are impulsive buying and brand switching satisfactory and emotional? In: Academy of Marketing Conference 2011, 5 - 7 July 2011, University of Liverpool Management School, Liverpool, UK. (Unpublished)
Liu, C.-Y. G. and Ko, W. W., 2011. An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives. Journal of Business Ethics, 100 (2), pp. 253-281.
Latour, B., Harman, G. and Erdelyi, P., 2011. The Prince and the Wolf: Latour and Harman at the LSE. Winchester, England and Washington DC, USA: Zero Books. (In Press)
Sekhon, Y.K. and Szmigin, I., 2011. Acculturation and identity: Insights from second-generation Indian Punjabis. Consumption, Markets & Culture, 14 (1), pp. 79-98.
Sekhon, Y.K. and Szmigin, I., 2011. The significance of possessions and cross cultural identities. In: 7th CRAWS Conference “Emerging Issues in Transformative Consumer Research and Social Marketing”, 14-15 April 2011, Manchester, England. (Unpublished)