Article

Moloney, K. and Colmer, R., 2001. Does political PR enhance or trivialise democracy? The UK general election 2001 as contest between presentation and substance. Journal of Marketing Management, 17 (9-10), pp. 957-968.

Dermody, J. and Scullion, R., 2001. An Exploration of the Advertising Ambitions and Strategies of the 2001 British General Election. Journal of Marketing Management, 17 (9-10), pp. 969-987.

Street, S., 2001. Digitising UK Commercial Radio. BUFVC Viewfinder Journal.

Book Section

Watson, T. and Osborne-Brown, S., 2001. Communities and Mutual Gains. In: Jolly, A., ed. Managing Corporate Reputations. London: Kogan Page, pp. 54-59.

Street, S., 2001. The Hidden History of British Radio. In: Linehan, A., ed. Aural History: Essays on Recorded Sound. London: British Library.

Watson, T., 2001. Integrating planning and evaluation: evaluating public relations practice and public relations programmes. In: Heath, R. L., ed. Handbook of Public Relations. Thousand Oaks, Calif.: Sage, pp. 259-268.

Scullion, R., 2001. A Political Communication Case Study. In: Fill, C., ed. Marketing Communications: Contexts, Strategies and Applications. 3rd ed. Financial Times/ Prentice Hall.

Conference or Workshop Item

Watson, T., Osborne-Brown, S. and Longhurst, M., 2001. Issues Negotiation: Creating competitive advantage through stakeholder investment. In: 6th International Conference on Corporate and Marketing Communications, 23-24 April 2001, Queen’s University, Belfast. (Unpublished)

Chignell, H., Holland, M. and McCain, J., 2001. The use of online databases in a university broadcasting archive. Case studies of the construction of databases for BBC Radio 4's Analysis and ITV's This Week. In: Digital evidence : selected papers from DRH2000, Digital Resources for the Humanities Conference, September, 2000, University of Sheffield, pp. 65-78.