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ToolsBray, J. P., 2009. Fashionitis. Working Paper. Poole, England: Bournemouth University. (Unpublished)
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Abstract
Shopping is the nation’s fourth favourite leisure activity , costing us £37billion per year – but it seems that for some it has become a compulsive obsession for having the latest look, the ultimate outfit and chicest wardrobe. Jeff Bray suggests: ‘Fashion-itis describes the behaviour whereby clothes shopping is highly hedonistic, forms a significant social and leisure activity, and becomes almost an obsession.’
| Item Type: | Monograph (Working Paper) |
|---|---|
| Uncontrolled Keywords: | Fashion Clothing Consumer Behaviour |
| Group: | Bournemouth University Business School |
| ID Code: | 10216 |
| Deposited By: | Mr Jeffery P Bray |
| Deposited On: | 10 Jul 2009 17:52 |
| Last Modified: | 14 Mar 2022 13:23 |
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