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Bray, J. P., 2009. Fashionitis. Working Paper. Poole, England: Bournemouth University. (Unpublished)

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Shopping is the nation’s fourth favourite leisure activity , costing us £37billion per year – but it seems that for some it has become a compulsive obsession for having the latest look, the ultimate outfit and chicest wardrobe. Jeff Bray suggests: ‘Fashion-itis describes the behaviour whereby clothes shopping is highly hedonistic, forms a significant social and leisure activity, and becomes almost an obsession.’

Item Type:Monograph (Working Paper)
Uncontrolled Keywords:Fashion Clothing Consumer Behaviour
Group:Bournemouth University Business School
ID Code:10216
Deposited By: Mr Jeffery P Bray
Deposited On:10 Jul 2009 17:52
Last Modified:14 Mar 2022 13:23


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