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Issues Negotiation™ – investing in stakeholders.

Watson, T., Osborne-Brown, S. and Longhurst, M., 2002. Issues Negotiation™ – investing in stakeholders. Corporate Communications: An International Journal, 7 (1), 54-61.

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DOI: 10.1108/13563280210416044


Consumers are increasingly demanding and less tolerant of organisations that fail to live up to their expectations. Organisations are expected to change their approach to business, giving the same priority to all stakeholders, with integrity and commitment. This means that the traditional approach to issues management where organisations “decide” on their plans, “dictate” them to stakeholders, and prepare their “defence”, will no longer be adequate. Issues Negotiaion™ offers business leaders a powerful alternative that builds trusting relationships, turning potentially negative issues into competitive advantage. It is a process that supports the organisation in its long-term growth.

Item Type:Article
Uncontrolled Keywords:Issues management, stakeholders, organizational development
Group:Faculty of Media & Communication
ID Code:11291
Deposited By: Prof Tom Watson LEFT
Deposited On:11 Sep 2009 08:52
Last Modified:14 Mar 2022 13:25

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